Adora Magic City, the first large cruise ship produced domestically in China, set sail from Shanghai, marking the beginning of the country's first-ever 'cruise to nowhere.' Unlike traditional cruises, the new route involves the ship departing from the Shanghai Wusongkou International Cruise Terminal and returning without any stops, sailing exclusively in open waters. The three-day voyage, lasting two nights, runs from Saturday to early Monday, offering passengers the chance to relax and immerse themselves in the atmosphere without the need to rush from one port to another. "It's very relaxing, and I don't need to take extra time off work. I'm really looking forward to being on a large domestically produced cruise ship," said a tourist with the surname Hu, an office worker from Shanghai, as she boarded the ship. The operator has expanded the entertainment program on board to include a comedy show, magic performances, themed parties, and night dinners. To ensure comfort, passenger capacity has been limited to 80 percent, with the average age of passengers being 47 years, which is lower than the usual 55 years on regular routes. On Friday, Shanghai issued the first permit in China for the departure and arrival of such cruises. The next day, simplified customs and border control procedures were organized for passengers. Tung Danyin, a representative of the Shanghai Municipal Transportation Commission, stated that "cruises to nowhere" are not a simplified version of traditional cruises but a completely new product that turns the ship itself into a destination, creating a new consumption scenario. Data indicates a booming growth in cruise tourism in China: by 2025, the total number of cruise ship passengers is expected to increase by 25.3 percent compared to 2024.