Media manager Kirill Fokin-Sazonov has launched a new project "From Within," which showcases the people who remain behind the scenes of major events, well-known brands, and creative projects. The main goal of the project is to demonstrate that even the simplest tasks often involve the work of a large team of professionals. The hero of the first episode was rap artist Alexey Dolmatov, better known as Guf (46), and the creative association "Doma." The project's authors showed how the team of the creative association operates: who is responsible for organizing concerts, setting up lights and sound, maintaining order at venues, creating music, and other processes that are essential to the work of a modern artist. In the episode, Guf discussed the label's upcoming plans and shared details about new musical projects. According to the artist, fans should expect a collaboration track with Mari Kraimbrery. Additionally, viewers will be able to hear a fragment of an unreleased song titled "Music Connected Us." As the artist admitted, the composition never saw the light of day due to its overly personal content: "Since I respect my current girlfriend, I couldn't release a track about a holiday romance where I almost confess my love to another person," Guf explained. The artist also commented on the development of his own business projects related to the release of branded products: "It all somehow comes together by itself. I'm not copying anyone – neither Litvin nor Basta," the artist noted, speaking about the production of energy drinks, chips, and lemonades. In a conversation with Kirill Fokin-Sazonov, Guf shared how the album "Basta/Guf 2026" was created. According to the rapper, during the work, the musicians had no doubts about any of the tracks and were completely satisfied with the result. At the same time, Guf admitted that he is not used to closely following audience reactions and the positions of releases on the charts. Speaking about Basta, Guf acknowledged that their friendship has endured a lot over the years: - We have been friends for a long time, and we have a complicated friendship – we have fought, been friends, hugged, had our disagreements, and so much more. Like a cat and a dog, but neighbors – we can't scratch each other. We find common ground, and I love him very much; he is my brother. Even though he is younger than me, I consider him older, and I can turn to him for any help. And after all these years, I can say that he is a true friend," Guf shared.